TAPESPEC

Tapespec (New Zealand Tape Specialists) is a brand and company that specialised in adhesive tapes for over twenty years. I collaborated closely with the Director to design brand assets and marketing collateral, that would better introduce the company and technical product information to customers. The focus was to communicate the high quality and expertise behind the brand and company in a professional manner. The visual look incorporated the primary logo colours, as well as using existing photography (tape rolls and textures) more prominently throughout the designs. Existing assets such as stripes that featured on the company building itself, were also taken and woven into the designs, along with dynamic edged elements that were derived from these.

ECOTape

ECOtape was an existing sub-brand under Tapespec, which represented the range of environmentally friendly tapes. Packaging designs and labels (bulk and retail) were created featuring the logo specific green, and earthy tones to accentuate the eco-friendly message. Black was used to make elements and information stand out and catch the eye.

WASHI MASKING TAPES

Another sub-brand under Tapespec, the logo was created specifically for the Washi paper masking tape product range. Kept clean and simple, the logo forms the first letter of the word “WASHI” by mirroring how the masking tape would be applied in that shape. Marketing collateral in the form of flyers and videos were designed to explain technical information, highlight key benefits, and correct usage.